Beyond Spreadsheets: Supporting Morocco's B2B Travel Infrastructure for Scalable Growth

Morocco is investing heavily in its position as a regional business hub. With better roads, airports, and digital networks, the country is setting the stage for growth across sectors, including the business-to-business (B2B) travel market. The lodging industry, in particular, is expected to reach $2.22 billion by the end of 2025.

Upcoming events like the 2025 Africa Cup of Nations and the 2030 World Cup present valuable opportunities for market expansion. As demand increases, there’s an opportunity to enhance existing systems used by travel and hotel providers. Updating contracting methods, real-time availability tracking, and workflow confirmation processes would enable local and international businesses to collaborate more efficiently.

Bakuun’s B-Marketplace offers a more direct way for travel providers and hotels to connect digitally and in real time, without unnecessary intermediaries or delays.

Morocco’s B2B Travel Landscape: Bridging the Digital Gap

Morocco has made significant investments in physical infrastructure, including improved roads, expanded airports, and enhanced digital networks. However, many back-end processes across B2B travel remain largely manual and fragmented. The sector is in a transitional phase—still shaped by legacy workflows even as digital capabilities grow.

1.   Manual-Heavy Contracting

Independent hotels and smaller chains often rely on seasonal rate sheets, email chains, and paper-based agreements. These traditional workflows limit pricing agility and delay real-time response to changing demand.

2. Limited Distribution Access

Without streamlined digital tools, many travel providers must go through intermediaries to access hotel inventory. This adds operational layers, impacts margins, and constraints direct supplier relationships.

3.  Fragmented Communication Channels

Despite rising interest in digital platforms, a large portion of the B2B market still depends on offline workflows—from phone bookings to faxed confirmations.  These methods make it harder to pivot during demand surges or cancellations.

4. Slow Onboarding of New Partners

 Onboarding a new travel partner remains time-intensive, involving manual coordination and inconsistent documentation. This creates friction, particularly when speed-to-market is critical.

These operational inefficiencies create measurable business impacts. Hotels face challenges maximizing occupancy during demand fluctuations, while travel agencies struggle to access real-time inventory.  These frictions, across communication, pricing, and partner coordination can disrupt service delivery and reduce revenue potential.

The Intermediary Challenge

The current system architecture requires multiple intermediaries between hotels and travel providers. Each intermediary adds a layer of complexity:

• Delayed information transfers between systems
• Additional margin requirements that impact final pricing
• Reduced flexibility in negotiating direct relationships
• Limited visibility into real-time inventory changes

For smaller independent hotels and regional chains, these challenges are particularly acute. Without direct distribution channels, they often rely on third-party aggregators that may not prioritize their inventory or accurately represent their offerings.

Solutions for Evolving Market Needs

Bakuun's B-Marketplace represents one solution to address these specific market inefficiencies. The platform provides:

1. Direct connectivity between hotels and travel providers, reducing dependency on intermediaries.
2. Digital contracting tools that replace manual paperwork with automated agreements.
3. Real-time inventory management capabilities ensuring current availability and rates.
4. Streamlined onboarding processes reducing partner setup time from weeks to days.

The system allows hotels to adjust rates in real time and set different pricing structures for different buyer groups. For travel providers, it provides immediate access to available inventory and simplified contracting processes.

Practical Benefits for Market Participants

The implementation of digital B2B solutions delivers quantifiable benefits:

For Hotels:

• Reduced administrative overhead through automation
• Expanded distribution reach without proportional cost increases
• More responsive pricing capabilities during high-demand periods
• Faster onboarding of new sales partners

For Travel Providers:

• Direct access to hotel inventory without mandatory intermediaries
• Reduced processing time for bookings and modifications
• More competitive pricing through elimination of multiple markups
• Increased inventory visibility and availability accuracy

For the Overall Market:

• Lower barriers to entry for new market participants
• Improved operational efficiency across the supply chain
• Enhanced ability to handle demand surges during major events
• More competitive positioning in the regional business travel landscape
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What’s ahead?

As Morocco prepares for major international events, its B2B travel infrastructure will face increasing capacity demands. Digital platforms that streamline connections between hotels and travel providers can help the market scale more efficiently to meet these challenges.

The country's continued investment in digital business infrastructure complements its physical infrastructure improvements. Together, these developments position Morocco's B2B travel market to better serve both domestic and international business travelers while supporting the country's broader economic development goals.

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Learn More About B-Marketplace

Discover how B-Marketplace can help you automate contracts, streamline the onboarding process, and improve operational efficiency: Contact www.bakuun.com/contact today to Schedule a Demo.