Zambia’s tourism economy is not defined by recovery—it’s defined by rhythm.
From the cascading pulse of Victoria Falls to the quiet corridors of Lusaka’s conference centers, the country’s hospitality industry has always moved with intention. And while the pandemic reshaped global travel, Zambia’s underlying strengths—natural beauty, regional proximity, and operational adaptability—have only become more valuable.
Today, what’s shifting isn’t the destination appeal. It’s the backend: how hotels are distributed, how inventory is synced, and how payments and confirmations move from one market to the next.
Zambia isn’t just part of the Southern African travel ecosystem. It is one of its connectors. And now, its infrastructure is starting to reflect that role.
The numbers are encouraging. By the end of 2024, Zambia had recovered 86% of its pre-pandemic international arrivals. Hotel sector revenue is projected to reach USD $56.5 million in 2025, with an anticipated annual growth rate of over 9%.
The country’s key tourism nodes—Livingstone, Lusaka, Ndola, Kitwe, and Solwezi—are not just servicing different types of demand (leisure, business, regional corporate travel), they’re also increasingly digitized. Properties are adopting cloud-based systems, syncing with B2B platforms, and exploring new models of direct contracting.
At every level—from lodge operators in South Luangwa to sales managers in urban hotels—there’s a shift toward real-time visibility, inventory control, and scalable distribution.
But perhaps most importantly, there’s a recognition that Zambia’s tourism industry doesn’t operate in a vacuum. It flows.
What makes Zambia’s hospitality sector uniquely suited for modern B2B travel infrastructure is not just what it offers—but how it operates.
The average hotel here:
In short, Zambian operators already run multi-market businesses. That’s not an aspiration—it’s routine.
And as regional travel increases—across safari circuits, corporate events, and overland networks—the need for infrastructure that matches that scale becomes even more critical.
The growing complexity of cross-border travel doesn’t require more platforms. It requires better connections.
In Zambia, that evolution is happening in quiet but measurable ways:
This is not about leapfrogging. It’s about aligning tools to the systems that already define how Zambian businesses work. Payment flexibility. Operational transparency. Multi-channel control.
Geographically and commercially, Zambia sits at a crossroads. It shares borders with eight countries and acts as a distribution node between SADC states and Central Africa.
This matters for hospitality because Zambia:
Zambia is not just managing local hotel bookings. It’s facilitating movement—of people, of contracts, of capital.
For B2B buyers and regional platforms, Zambia offers a unique value proposition: properties that are both operationally agile and distribution-ready. That means better inventory access, smarter rate logic, and fewer barriers to collaboration.
This is where B-Marketplace fits—not as a tool, but as infrastructure that reflects the Zambian reality.
Rather than introducing a new workflow, B-Marketplace builds around existing systems—providing a regional layer where hotels, wholesalers, and platforms can sync availability, automate pricing, and settle transactions across currencies and partners.
For Zambian operators, it enables:
B-Marketplace wasn’t designed in isolation. It was shaped around markets like Zambia, where properties are already multi-market, already digitally literate, and already positioned for regional expansion.
What’s emerging across Zambia is more than digital adoption. It’s operational velocity.
Properties are pricing more dynamically. Payments are settling faster. B2B contracts are expanding beyond country borders and into multi-stop flows. And guest expectations—for seamless booking and confirmation—are aligning with what Zambian systems can deliver.
In this environment, distribution isn’t just about being seen. It’s about being ready.
There’s no need to forecast potential. It’s already visible.
Zambia’s hospitality future doesn’t need to be reimagined. It’s happening—quietly, intelligently, and with the kind of consistency that makes markets investable.
And the platforms that recognize this—that build for Zambia’s pace, its partnerships, and its potential—are the ones that will scale with it.
