Castles, Cities, and Connectivity: Romania’s New Era of Travel Growth

Romania’s travel sector is entering a new phase of expansion.

Once known primarily for its heritage, culture, and natural beauty, the country is now becoming one of Eastern Europe’s most dynamic hospitality markets.

With government-backed investment, EU infrastructure funding, and a surge in both local and international hotel development, Romania is positioning itself as a rising destination for leisure, business, and MICE travel.

But growth brings new challenges. While hotels and destinations multiply, distribution systems remain fragmented, and digital adoption is still uneven. The next chapter for Romania isn’t about building more hotels, it’s about connecting them smarter.

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From Bucharest to Brasov: Expansion on Every Front

Romania’s travel network is expanding beyond its capital. Bucharest, Cluj-Napoca, Brasov, and Constanța continue to anchor corporate and city travel, but development is extending across the country.

Recent milestones include:

• Over 20 new branded hotels have opened since 2022 under Accor, Marriott, Hilton, and Radisson.
• A robust 2025–2027 pipeline featuring Hilton Garden Inn, Moxy, and Ibis Styles.
• Coastal and mountain resorts rising in Mamaia, Sinaia, and the Carpathians to drive year-round tourism.

Public programs are also helping. Government and EU-backed investments are funding infrastructure upgrades, digitalization grants, and simplified licensing processes to encourage growth.

The challenge now is ensuring this expanding hotel base can be efficiently sourced and booked by global buyers in real time.

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Beyond the Castles: The Barriers to Modern B2B Travel

Romania’s tourism sector is evolving quickly, but operational gaps remain.

• Fragmented Distribution: Branded chains dominate in major cities, but independent hotels and regional properties often struggle to gain visibility on B2B platforms.
• Manual Workflows: Offline contracting, reconciliation, and slow settlement cycles still define much of the market, increasing time and FX costs.
• Data Limitations: Procurement teams often lack access to live availability and pricing, which complicates multi-city sourcing and spend forecasting.
• Pipeline Delays: A strong hotel pipeline exists, but slow project delivery sometimes limits capacity growth in key regions.

The result is a market full of energy and expansion, but still lacking the digital backbone to connect supply and demand efficiently.

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Invest, Upgrade, Digitalize

Romania’s tourism strategy focuses on sustainable development and modernization.

Key measures include:

• Public investment in transport, resort, and heritage infrastructure.
• Grants for digital transformation of hotels and travel operators.
• Simplified regulations and licensing to encourage foreign investment.
• Regional development programs to spread tourism beyond Bucharest.

Private operators are also modernizing, adopting new property management systems, online booking tools, and digital payment options. However, these systems often operate in isolation. The missing link is a unified platform that integrates them into one connected marketplace.

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From Manual to Marketplace

This is where B-Marketplace makes a difference.

By aggregating Romania’s growing hotel supply into a single digital ecosystem, B-Marketplace enables seamless connections between hotels and global B2B buyers.

It transforms how procurement teams, OTAs, and DMCs source, contract, and settle.

• Centralized Hotel Access: Romania’s urban, resort, and regional properties become discoverable to verified international buyers.
• Automated Settlement: Digital contracting, payments, and reconciliation reduce manual delays and FX exposure.
• Live Data and Rate Visibility: Real-time analytics help buyers manage spend, parity, and demand forecasting.
• Localized Integration: The platform aligns with Romanian regulatory and operational standards, easing onboarding for local suppliers.

In essence, B-Marketplace gives Romania’s travel sector the digital infrastructure it needs to compete on a global scale.

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Why Romania, Why Now?

• Tourism arrivals are rising across both leisure and business segments.‍
• International brands are expanding quickly.‍
• Public funding supports digital transformation.
• Regional tourism is diversifying beyond traditional hubs.

With the foundations already in place, Romania is ready for the next stage, one defined by smarter systems, stronger data, and greater global reach.

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Connected Romania: A New Chapter in B2B Travel

Romania’s story has always been one of contrast: historic charm and modern ambition. Today, that contrast is driving transformation.

By embracing platforms like B-Marketplace, Romania’s hotels, agencies, and buyers can operate in a shared, data-driven environment, one that brings visibility, efficiency, and global reach.

📩 Let’s connect: sales@bakuun.com

Because Romania’s next travel story isn’t just about its castles, it’s about connection.