Hidden Corridors: Unveiling Pakistan’s B2B Travel Market

Pakistan’s travel industry is entering a new era. International arrivals are projected to reach 10–12 million in 2025, rising to 13–15 million in 2026, and climbing as high as 17 million by 2027 if current growth momentum holds. Fueled by government-backed infrastructure upgrades, digitalization initiatives, and renewed global interest, Pakistan is evolving into a multi-dimensional market that blends urban growth with cultural and adventure-based travel.

From major international chains in Karachi and Lahore to boutique guesthouses in Hunza and eco-lodges in Swat, the supply is expanding. But while the growth is visible on the ground, the systems behind the scenes that connect supply and demand have not kept pace. For many operators and planners, the challenge is not bringing visitors to Pakistan. It is managing the outdated distribution processes that still dominate the B2B space.
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Karachi to Karakoram: Pakistan’s Expanding Map‍

Today’s Pakistan is about more than large chains in urban hubs. Its development story spans multiple regions and segments:

• Best Western Hotel City Center, Gujranwala: Opened in 2025, signaling international brands’ interest in secondary cities.
• Infrastructure Upgrades: The 13th Five-Year Plan prioritizes new airports, road networks, and digital marketplace development to boost access across the country.

The direction is clear. Pakistan is becoming more diversified and ambitious in how and where it develops. The challenge is ensuring the systems connecting these developments are modern and accessible.
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Growth vs. Friction: The Hidden Bottlenecks

Despite the positive trajectory in arrivals and infrastructure, B2B travel distribution in Pakistan continues to face significant hurdles:

• Fragmented Supply: International chains dominate urban hubs while countless guesthouses and SMEs in regional markets struggle to access B2B channels.
• Manual Processes: Contracting, booking, and reconciliation are still heavily paper-based which makes them slow, error-prone, and vulnerable to FX volatility.
• Data Blind Spots: Limited integration leads to outdated rates, parity issues, and weak visibility for procurement teams handling group or cross-regional bookings.
• Regional Competition: Countries like the UAE and Saudi Arabia are racing ahead with digital-first distribution, raising the bar for competitiveness.

As Pakistan prepares to welcome millions of additional visitors in the coming years, these inefficiencies threaten to slow momentum.

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Beyond Bookings: Smarter B2B Connections

To align with its growth trajectory, Pakistan’s travel sector needs to rethink how it handles distribution—not with incremental fixes but with a unified, digital-first approach.

That’s where B-Marketplace steps in.

Purpose-built for today’s B2B travel needs, B-Marketplace is already helping properties and operators modernize how they connect, transact, and scale. It doesn’t replace existing systems. It streamlines them.

What B-Marketplace enables:

• One platform for everything: Instead of juggling multiple systems, hotels, guesthouses, and DMCs can showcase their inventory, rates, and contracts within a single platform that updates instantly.
• Faster deal cycles: What once took weeks of back-and-forth, group contracting, multi-hotel sourcing, and reconciliation, can now be managed in a matter of hours, freeing up time and resources.
• Connectivity without complexity: With direct integration into 230+ global channel managers, both international chains and small independents can tap into international demand streams without the cost or complexity of building custom tech.

Most importantly, it allows Pakistan’s diverse supply—from urban hotels to remote eco-stays—to be visible and bookable on the global stage.

The Invisible Backbone of Travel Growth

Travelers will see new hotels, upgraded airports, and accessible adventure routes. But what they will not see is the backbone that makes it all work: how suppliers connect to buyers, how bookings are managed, and how payments flow.

For operators and procurement teams, this backend is critical. It shapes efficiency, reliability, and profitability. With B-Marketplace, Pakistan’s B2B ecosystem can finally move beyond manual processes and fragmented systems into a smarter, faster, and more transparent model.
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Pakistan’s Travel Future

The future of Pakistan’s travel sector is not just about new developments or higher arrivals. It is about ensuring that every investment, every property, and every destination is part of a connected ecosystem. With 17 million international visitors projected by 2027, the opportunity is immense.

B-Marketplace provides the digital infrastructure to seize it, bridging fragmented supply, streamlining operations, and making Pakistan’s travel sector globally competitive.

📩 Ready to explore how streamlined distribution can unlock new opportunities?
Let’s connect: sales@bakuun.com

Because Pakistan’s travel growth deserves a distribution system as ambitious as its vision.