Saudi Arabia is on a travel trajectory unlike any other. Driven by Vision 2030, reimagining its tourism economy at unprecedented scale, targeting 150 million annual visitors by 2030 and supported by a hotel pipeline of 362,000 rooms, with nearly 100,000 under construction or planned.
Anchored by its holy cities—Makkah and Medina—and business hubs like Riyadh and Jeddah, Saudi Arabia is also reshaping global expectations with giga-projects such as NEOM, The Red Sea Project, Diriyah Gate, Rua Al Madinah, and Jabal Omar. Together, they are setting a new global benchmark in luxury, scale, and integrated hospitality.
But ambition alone isn’t enough. To fulfill its tourism goals, Saudi Arabia must ensure its rapidly expanding supply is matched with smarter, more connected B2B distribution channels that can carry the Kingdom’s vision to the world.
By the first quarter of 2025, the Kingdom had 167,500 operational keys, with 61% in upscale and luxury categories. This premium focus underscores the country’s drive to attract global travelers seeking high-end experiences.
At the same time, mid-market hotels, serviced apartments, and regional stays are expanding their presence—creating accessibility for a wider demographic of visitors, from business travelers and MICE groups to families and religious pilgrims.
This variety of supply is the real opportunity for B2B players: the ability to curate multi-segment, multi-city itineraries that combine spiritual journeys, business travel, and leisure escapes in one seamless offering.
With thousands of new rooms opening across the Kingdom, the key challenge lies in visibility and accessibility. International buyers need a centralized system that makes it easy to discover, contract, and book properties—whether it’s a giga-project resort on the Red Sea or a serviced apartment in Medina.
This is where modern B2B distribution platforms like B-Marketplace step in:
The right distribution infrastructure ensures that new hotel keys don’t just open, they connect.
Saudi Arabia’s $1 trillion+ investment in tourism and infrastructure makes it one of the boldest hospitality experiments in modern history. But the momentum isn’t just about new hotels; it’s about the ecosystem around them.
This alignment of policy, infrastructure, and technology makes the Kingdom one of the most promising B2B travel markets in the world today.
Saudi Arabia’s travel momentum is not just about more rooms, it’s about creating the systems that connect them efficiently to global demand. Marketplace-driven distribution models quietly enable this growth, ensuring every property, from luxury towers to coastal retreats, can participate in the Kingdom’s next chapter.
As the Kingdom accelerates toward its Vision 2030 goals, one thing is clear: distribution is the bridge between ambition and realization.
For hoteliers, travel buyers, and solution partners across Saudi Arabia, now is the time to embrace tools that simplify workflows, align with local practices, and scale global visibility.
B-Marketplace is designed to help bridge the gap—bringing together diverse supply, dynamic demand, and modern technology in a way that reflects the Kingdom’s hospitality strengths and ambitions.
Let’s connect: sales@bakuun.com
Because Saudi Arabia’s next travel chapter deserves to be as connected as it is compelling.
