Siem Reap Plugged In: A New Era of Hotel Distribution

From the ancient stone serenity of Angkor Wat to the palm-fringed coastline of Sihanoukville, Cambodia has always been a land of stories. Once reserved for heritage seekers and backpackers, this Southeast Asian gem is now fast becoming a hotbed for business-minded travel innovation.

With tourism contributing around 12% of national GDP and international arrivals projected to top 8 million by 2025, Cambodia isn’t just bouncing back, it’s bounding forward. Hotel revenue is forecast to exceed $104 million in the coming year, with both the private and public sectors aligned in their mission to drive smarter, more inclusive travel growth.

But beyond the glossy metrics, there’s a deeper shift underway: Cambodia’s B2B travel sector is quietly evolving, poised for scale, powered by digital tools, and grounded in opportunity.
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New Stays. New Scale.‍

Cambodia’s hotel landscape is expanding rapidly. Targeted, thoughtful, and increasingly upscale. Key developments are reshaping how, where, and why travelers book:

• Phnom Penh: Expected to offer 19,300 rooms by 2025, with nearly half in upscale or luxury categories.
• Sihanoukville: Home to the upcoming InterContinental Sihanoukville (opening 2028) and the recently opened Arjuna Resort & Spa, redefining Cambodia’s coastal luxury.
• Siem Reap and Beyond: Growth in boutique and midscale inventory catering to corporate and group travel, with a focus on MICE readiness.

As Cambodia attracts high-value travelers, the real opportunity lies in how that supply connects with global demand—seamlessly, transparently, and efficiently.
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What’s Holding B2B Back?

Despite the optimism, operational bottlenecks remain:

• Fragmented Supply: Hotels in secondary destinations—such as Kep, Kampot, and Battambang—remain difficult to source, contract, and book in real-time.
• Manual Settlements: Payment delays, FX misalignments, and paper-based reconciliation still dominate many hotel–buyer relationships.
• Data Gaps: Without live inventory and rate intelligence, buyers risk overbookings, price leakage, and missed revenue opportunities.

The momentum is there. But without digitization, Cambodia’s B2B travel distribution risks missing the global wave it’s poised to ride.
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Digital, But Make It Local

What Cambodia needs isn’t a one-size-fits-all fix. It’s a solution built for its specific operational, linguistic, and regulatory context. That’s where B-Marketplace enters the equation.

B-Marketplace brings the nation’s diverse hospitality offerings into one centralized, searchable hub, unlocking new potential for hotels and buyers alike:

• Unify Supply Across Regions: From Phnom Penh’s business towers to Kep’s coastal retreats, all inventory is accessible in one place.
• Automate Contracting & Settlement: Replace slow email threads and spreadsheets with instant confirmations, automated reconciliation, and transparent FX handling.
• Enable Real-Time Inventory Intelligence: Give buyers up-to-the-minute visibility on availability, pricing, and demand trends.
• Empower Local Operators: Equip smaller Cambodian hotels to engage in global distribution while preserving their identity and flexibility.

This isn’t about replacing personal relationships, it’s about enhancing them with speed, clarity, and reach.

‍Why Now? Why Cambodia?

Several forces are converging to make this the perfect time for digital B2B adoption:

• Government Support: The Sacred Tourism 2025–2035 Strategy promotes digitalization, offering tax incentives, e-visa facilitation, and infrastructure grants.
• Mega Infrastructure Projects: The $1 billion Techo Takhmao International Airport (opening 2026) will handle 13 million passengers annually, supporting both MICE and leisure expansion.
• Global Buyer Appetite: Tour operators and corporate buyers are actively seeking authentic yet scalable destinations, and Cambodia fits the brief.

With these drivers in play, the country’s travel sector can leapfrog traditional limitations and position itself as a digital-ready, globally connected hospitality hub.
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The Khmer Connection: From Culture to Commerce

Cambodia’s strength lies in its fusion of heritage and hospitality. From the welcoming warmth of a Siem Reap family-run hotel to the polished service of a Phnom Penh luxury tower, there’s a common thread: personal connection.

A modern B2B marketplace doesn’t erase this, it amplifies it. By giving hoteliers the tools to be visible, bookable, and operationally efficient, B-Marketplace helps them serve more guests without losing their unique voice.
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Cambodia’s Not Just Rising. It’s Ready.

From Angkor’s sunrises to Sihanoukville’s sunsets, Cambodia’s travel sector is stepping into its next act—bigger, smarter, and more connected.

B2B travel distribution is the bridge. B-Marketplace is the missing link.

Ready to scale your Cambodian travel business?
Contact: sales@bakuun.com to learn how B-Marketplace can help you connect local supply with global demand.

Because Cambodia’s next travel story deserves a stage as wide as the world.

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